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Why explainer videos have become so popular in recent time

Why explainer videos have become so popular in recent time

In the age of digital media, it has become essential for the companies to come up with innovative and smart ideas using which they can reach to more people and showcase their concept in a better way.

The world of internet has emerged out as the next big thing of the 21st century and almost 2 billion people are using the internet at present time and it is predicted that almost 3 billion people will be online in next half a decade.

This platform has turned out to be one of the most reliable for the organizations which assist them in taking their business to new level if it is used in an effective manner.

One of the concept which is used by companies at a large scale to promote their business is the explainer videos. It help them in the promotion of their business and increase its reach.

An explainer video is a short video which lasts for 90 to 150 seconds and explains the concept of a company to the people and advertise their products cum services.

The first use of these videos was seen back in 2007 when Twitter hired a company called Common Craft which produced the explainer video for them. The video helped the people in explaining the optimum use of Twitter and turned out to be a stepping stone in building Twitter what it is today. The video become super hit and got more than 10 million views and made Twitter a micro blogging giant.

Today, the explainer videos have become very popular in the recent time and is used in a large scale by the enterprises – small or big. These videos have become the primary marketing strategy for them and help them in increasing their brand awareness. Let us know the reasons which made the explainer videos such a huge hit.

Why explainer videos are so successful

  1. Clarifying the concept with simplicity

This is the best attribute of the explainer videos that they eliminates all kind of the complexities from the concept. The traditional written content on the website made things typical for the reader and also it was quite boring as well which leads to misinterpretation at times. They serve the important and basic functionality of the business to the people which helps them in connecting. It leads to turning them into potential customers.

  1. Improves online presence of the company

The explainer videos not only demonstrates the concept of a company in a simple and fun manner but also improves the brand value of the company in the digital world. This is done at 2 levels. One is the search engine rankings and other is the social media network.

According to the latest algorithm update by Google, it has been told that websites with plain content does not do well in the search engine and also users does not prefer them, hence the video content becomes important as viewers find them interesting and their rank is also improved in the search results.

Also, when the company becomes active on the social media such as Facebook, Twitter, Google+, Instagram etc. people start to find them and connect to them by following them. They not only get regular updates from the company in regular frequencies. Also their fans share their content on their timeline along with their friends and family which help them content in getting viral and more views are received on the videos.

These factors compile to make the explainer videos so popular among the companies and that is why they are using it at a large scale.

Explainer videos have emerged as the next big thing and have been used at a large scale. Read why explainer videos are used at a large scale in recent times by the companies.

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