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What is the role of explainer video in marketing

What is the role of explainer video in marketing

We talk about What is the role of explainer video in marketing. Today’s world is ruled by internet. Internet has occupied almost every field of the world.

Want to book tickets for traveling or movies? You can easily do it online. Moreover, now you can do recharges, bill payments, get directions, know about a new place, get knowledge about various topics, daily news and what not! Everything is just a click away. Internet has created a revolution in our lives.

Companies modify their methods of working and developing new products and services according to the changing market demands and supply accordingly so that their customers should get what they desire to achieve. Following this change, companies and organizations are adopting video marketing techniques to promote their goods and services in the market. This is the reason why explainer video marketing is gaining popularity in the field of marketing and advertisements.


Today’s world of marketing and promotion is ruled by Online Marketing or Digital Marketing. Now, companies are taking their hands off the traditional methods of marketing where they used to employ several people in order to promote their product by physically visiting the target areas. This was uncomfortable in two ways- Time consuming and Costly. Now, by the involvement of digital marketing, everything is just a click away. People use various methods of online marketing such as social media marketing, e-mail marketing, Search Engine Optimization etc. One most important tool which is the result of digital marketing is Explainer video. Now, if a company wants to introduce a new product, it launches an explainer video, which gives a positive impression about that product in the minds of people.

Thus, an explainer video has become an essential part in the promotion process as it has become a crucial point in forming an impression about any product. Companies are investing a hefty amount to make explainer videos which can gather the attention of huge crowd.

What is the role of explainer video in marketing

This is a well known fact that pictures speak better than the words. Pictures put a long lasting impression over the viewers.

These videos can be made engaging such that the viewer gets carried away with the videos. These videos are best suited for both, the viewers and the company, because viewers get bored and cannot pay attention for long period of time while reading long documentations. Now, explainers can explain them in the best possible way.

There are many techniques which can be applied in order to make explainer videos. Few of them are:

  • WHITEBOARD
  • TYPOGRAPHY
  • SCREENCAST
  • STOP MOTION
  • INFO GRAPHIC
  • TESTIMONIALS
  • 2D ANIMATION
  • 2.5D ANIMATION
  • 3D ANIMATION
  • LIVE ACTION

Apart from these techniques, we can apply various special animation effects and use high quality graphics to make these videos more engaging and user friendly. But by doing so, the cost of explainer video production will increase. But the companies know that these videos play a crucial role in spreading positive vibes about their products or services in the market. So the companies happily invest in making explain videos, keeping in mind the demands of the market according to today’s trend.

 

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