What is The Explainer Video

An explainer video is the video which is short, fun and informative and has a duration within the range of 2-4 minutes. They are also termed as the home page video or landing page video.  Explaining it further in layman language, they are meant to ‘explain’ how do you accomplish a task quickly and everyone can understand it too.

The concept of such videos is not traditional and they came first into limelight back in 2007 when a company called “Common Craft” created one for micro-blogging site Twitter which elaborated how to use it. The innovative concept was highly successful and it got around 10 million views and it originated the concept of explainer videos.

explainer video company
explainer video company

Since then, it has become a trend that all the companies – small or big; have started to create a video which has helped them in increasing their brand awareness.

Often it has been noticed that certain brands and companies found it little hard when it comes to explain their products to their prospects and then, the solution arrives in the form of Explainer Videos. One of the prominent feature of these videos is that they use simple graphics and straight forward language. With the collaborative efforts of visual and auditory senses, the animated explainer video makes it bread and butter simple to get a vision of what the concept is all about.

What Makes an Explainer Video from a Branded/Traditional video

With the passage of time, the style to represent content has also modified a lot and from telling story via content, the shift has been to show the story. A branded video can be sub categorized into tutorials, commercials and case studies too. They can be animated, but most of time isn’t. On the other hand, an explainer video reduces complexity into a viewer friendly mode. This approach clarifies the mind of user that how the products and services of a company can be beneficial to them.

Working of Explainer Video Company

The company who are behind the creation of such amazing explainer videos works on the phenomena of brain science. Brain ideas conveys the idea that if resources are used in a correct manner, video is the best fit to convey information as it engages both visual and auditory senses. It is very similar to designing.

Video Explainer Companies not only explain their ideas, they bring the point to make an idea easy to understand. They treat the process of communication as an art. With the increase in the number of complex problems, the video explainers can sense amazing opportunities. The trend as emerged from written text to media and now it’s the age of explainer videos.

The primary feature which sets apart explainer video companies is that they are very short, animated and their goal orientation is simple – to make understand. The use of simple yet entertaining visuals with clear language and demonstrates the ideas, products, projects in such a way that it attracts the attention of viewer.

It takes 6 stages for an explainer video company to create a beautiful explainer video –

Stage 1 – Research and Scripting
Stage 2 – Style and Illustration
Stage 3 – Storyboarding
Stage 4 – Voiceover
Stage 5 – Animation
Stage 6 – Sound Effects and Music

On an average, it takes 5-7 weeks to accomplish an explainer video project. The field of explainer video is booming and the explainer video company has increased the ratio in hiring candidates. Anyone who has a deep interest in animation and can think out of the box should must try the explainer video for once.

9 thoughts on “What is The Explainer Video”

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