Liveaction and 2D Explainer videos company

The explainer videos have become an intergrade part of marketing strategy for companies and organization – small or big have started to use them in their business to boost it and to reach more people and make their virtual presence strong and better.

An explainer video is a short video which lasts for 1 to 3 minutes and serves the simple solution to a complex problem in an entertaining manner.

The concept of explainer videos was first seen back in 2007 when a company called Common Craft designed one for Twitter. The video demonstrated the use of the micro blogging giant and helped millions of people to connect with Twitter and post their first tweet. The video became trending and people from all over the world started to love the innovative concept and it became in use since then.

explainer video for website
explainer video for website

To create an explainer video, it requires a team of experts which is professional in nature and have out of the box ideas for all the problems. They have patience as their primary attribute as it takes a lot of time to come up with an amazing explainer video which will do wonders for the client for which is has been designed for.

For any company, there are many explainer videos to choose from and easy style has their own pros and cons. Out of all the styles present for the explainer videos, the animated explainer videos, the kinetic typography videos and the whiteboard animation videos have gained a lot of popularity around the globe. But out of all these, there are two styles of explainer videos which have created their own class and standards and people love them for their own reasons.

Live Action Explainer Videos

A live action explainer video is nothing but a simple video which is made by shooting with real people using video camera. To accomplish a successful and effective live action video, it takes a professional setup, crew members, actors, editorial team and a production process. The traits which make these videos very amazing is that they are budget friendly for companies and companies with a low budget can afford them and use it for their business. In addition, it includes 3D elements in the videos which makes them more effective and gives rise to endless possibilities to the viewer.

The primary reason to choose live action videos as a primary tool, it helps in building a personal relation between the prospects and them by showing real people in real scenes using their products.

It is best used for promoting the services and products by demonstrating them in live time using the live action explainer videos. They are very special and more to more people are using them to increase the trust factor in people about the products of the brand and helps in raising the brand value.

2D Animation Explainer Videos

The 2D animated explainer videos are most loved by people around the world and they are widely used for the brand promotion of various companies. The best feature of these videos is that they are very easy to create and their budget is also not too high for companies and anyone can afford them, even start ups too.

2D Animation videos are mainly used id:

  1. Business intros
  2. Products intros
  3. Story Narrating
  4. Training
  5. Explainers
  6. Software demo
  7. Mobile app demo
  8. Product demo
  9. Process demo

The explainer videos have got a great scope for them in the coming time and every day, more companies are using them for the expansion of their business.


2D animation and live action explainer videos are the most widely used styles in video marketing and people are loving its concept as they are user friendly and engages audience at a huge level.

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