Are explainer videos have long life in business
Over the past many years, the marketing strategy of the companies have varied a lot and have become more user friendly and smart keeping the latest technology in consideration.
In the fast changing world, when internet has become the center of attraction and has got one third of the population using it, it has become one of the best market to target for the companies and reach to more people to increase their brand value.
In the previous few years, the latest advertising technique which has been used by the organizations at a large scale is explainer videos.
Explainer videos are the small videos which are short in length and elaborates the concept of the company to the people in a simple way. The explainer videos are made of text, animation, graphics, sound, motion and voiceover which makes them highly entertaining and interesting which catches the attention of the viewers easily.
The first professional work of an explainer video was seen almost a decade ago when a company called Common Craft created an explainer video for the Twitter. The video explained how to use the micro blogging giant and helped Twitter in building what it is today. The video gained a lot of popularity and got more than 10 million views.
Since then, these videos gained a lot of popularity and companies made this concept as a primary strategy in their marketing domain. These videos serves the companies to increase their brand value among people and connect them with the organizations. It not only solves all their queries but also gives them reason that how the services of the company are important to them and why should they purchase them. It leads in turning them into valuable and potential customers which is the ultimate goal of any company around the world.
There has been a trend in the corporate world that after a certain period of time, a transition phase occurs and a new marketing strategy arrives.
If we talk about the market a decade ago, the concept of social media was unheard of and no body had imagined that it would end up becoming one of the most trusted and used marketing strategy for the companies. But the way Facebook, Twiitter, Google+, Quora, Instagram and other social network websites have grown, they have attracted all the companies – small or large towards them and they are using it like anything to grow their business. There have been instances when many companies which were started from scratch turned into million dollar business with the use of Facebook and Twitter only.
Same way, the ads in printed media on newspapers and magazines also boomed up in no time and brands all over the world started using them at a large scale.
Similarly, the explainer videos have also became very helpful for the brands to boost their sales and get more profit and they are successful in the long run as well.
But as the technology is growing at a rapid pace, it will be difficult to predict that how long will the concept will establish itself into the market because after each specific period, the prospects require something new to explore and it becomes important to find new and innovative methods and amazing products.
Till now, the explainer videos have successfully accomplished itself as the primary marketing strategy and helped the companies in boosting their business by a significant level. However, it can be foreseen that no other strategy will outplay the explainer videos and will continue to dominate the advertising in the next few years.
Explainer videos have become really helpful for the companies and have connoted people with the organization and turned them into potential customers. Read how explainer videos will work in the long run