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Is it necessary to make explainer video for Startup for the business and by what way the explainers video remain in mind for startup
In the 19th century, the beginning of the industrialization and the globalization made the business easy and helped the globe to be connected in a much better way. As the time grew, the trade became easy and with the availability of internet, the process to do business turned out to be simple as bread and butter.
The 21st century is predicted to be revolutionized by the startup culture.
A startup is a kind of business which aims to solve the problems of the society and aims to make it big. Eventually all the new business are startup in their early days. However, the term has found a space in the past few decades only.
The culture of startups took a leap after the launch of Facebook in 2004 which was started by Facebook. The Silicon Valley become a pioneer place for startups and attracted the entrepreneurs from all around the world to come and make change in the society.
However, the culture of the startup saw its dawn in all parts of the world especially India. Even the beginning of the initiative “Start Up India – Stand Up India” by PM Narendra Modi encouraged the people to start their own ventures instead of going for the regular job.
One of the major aspect of any startup is not only its product alone, but the way the startup approach to take it to the people at a big scale, that is its marketing.
By having a proper marketing strategy for the business, it becomes key factor for the startup to stretch their reach and target more audience so that they can increase their sales and find new potential customers.
In the present scenario, the explainer videos are used by the startups at a big level to promote their products and services offered by them.
An explainer video is made up of many elements such as text, animation, graphics, sound, motion etc. which makes them very interesting to watch and thus catches the attention of viewer easily.
Necessity of explainer videos for startups
- Improves their brand value
The use of explainer video in the advertising strategy in an effective and efficient manner helps the startups in creating a strong and reliable brand value. One of the reason behind this is that these videos demonstrate their idea in a very simple and fun way. These videos eliminates the guess work and focuses on only the basic and important functions of the company. This allows the user to understand the process of the startup in a better way and they feel connected with the organization and also finds a reason that why they should opt for the services of the startup.
- Human mind remembers the visual things
It has been a scientific fact that the human mind remembers the visual things for a long period of time rather than anything read. Hence the explainer videos becomes more effective for the startup and they should use the resources and tools in an optimized manner to create an amazing video which will make the effort worth for the viewer and no matter whether he will purchase the services or not but will remember the video and the company for a long time which will later help in the word of mouth promotion by the viewer which is an additional benefit for the startup.
This is how an explainer video is extremely beneficial for any startup and they should embed in into their business.
Explainer videos are very important for the startups as it helps in growing their brand value and attract more people towards it. Also after watching an explainer video of the business, people remember them for a long time.