Why do we need Animated pitch video for our business?


In today’s fiercely competitive world, it is of utmost importance to every business owner to remain unique. When we pitch our idea to a client, there are dozens of other competitors doing the same. More or less the offering will be the same for all of them. So whom would the client finally give his/her business? The service provider who impressed him/her the most. Why do we need Animated pitch video for our business?

The process of RFI, RFQ and RFP

That impression starts right from the first RFI (Request for Information) you send to the client. So do you want your RFI to have a lot of data and what your company has done in the past? How about including a pitch video along with the PPT?For e.g. if you are a company which is into electronic surveillance, then along with the basic PPT which you send for any RFI,send an animated pitch video. Try toinclude the dynamic images of the work which you have done for other clients (without divulging any confidential data) and you will see the difference.


Why do we need Animated pitch video for our business?
Why do we need Animated pitch video for our business?

The client would have received ten other PPTs from your competitors, however s/he will surely be impressed with the ‘pitch video for our businessand in his/her subconscious give more credit to you. That Why we do need Animated pitch video for our business?

Now you have got the response to the RFI and you know what the client wants. You prepare another PPT which is a RFQ (Request for Quote). If you include another pitch video telling what you can do more than your competitors and add some snippets of your innovative idea in that, the client will surely be impressed.

Now the client is quite impressed with your quotation and asks you to submit a proposal. Your RFP (Request for proposal) should contain another pitch video for our business. In this one you might discuss about how your solution will help the client improve their revenues.After all we live in a world which is all about ‘transforming business’ for the client. If you can give ideas to the customer which improves his/her top line and bottom line, s/he surely will consider you above the rest.

Client Visit

Now comes the time of the client visit after s/he is impressed with your proposal. Along with making the client comfortable by offering the right refreshment, keeping your office presentable etc. you have to make an effort to win the customer. Make another presentation, a small one as you have already talked about your products and services and your track record.

Try to include a synopsis and highlight your strengths. You can even mention the challenges which might come up. Everyone talks about ‘how good they are’, you can always be a bit different from the rest by putting the list of challenges which might come up during the execution of the project. Include a smart animated pitch video which will be different from the previous three.And allow the customer to speak a lot. More questions s/he asks, there are more chances of you winning the deal.

You will always have to keep in mind that the client will visit your competitors too and before awarding the project to you, s/he will at least have 5 quotations.

So if you want to be that company which finally bags the deal, then you have to be really different. There is no comparison of good service, however before you are offered that deal, you will have to impress the client. A great pitch videowill be a very beneficial tool which will help you to win that coveted deal.

Why do we need Animated pitch video for our business?