How video marketing improve your website SEO ranking
In today’s life, everything you need is just clicks away. If you want to book your tickets (train, bus, theatre etc.), you no longer need to stand in long queue and wait for your turn. Just go to the website and make the payments online and you are done. Want to shop things for daily needs? Not a problem, just go to various shopping sites and shop whatever you want to shop. The products will be delivered right at your doorsteps. Feeling bored, but can’t go to your friends? Open various social networking websites and start chatting with your friends. Want to learn something new. You can find several tutorial videos flowing on the internet which can help you learn every single aspect of the topic of your interest. Even you can select your perfect match through internet. How video marketing improve your website SEO ranking.
Simply, the internet has taken the world by storm!
Another boon of internet is Digital Marketing. Digital Marketing is the digital way of promoting or advertising your product or services in front of the public. Digital marketing has several aspects like social media marketing, which involves the promotion of your product or service through the use of social media platforms like twitter, facebook, instagram etc. Another aspect known as E-mail Marketing, which involves gathering the e-mail addresses of the people and then spamming their products or services to the users through their e-mail addresses. Another aspect which is important to know is SEO, which stands for Search Engine Optimization. Basically SEO is the process which means maximizing your website traffic by the use of relevant and popular words, making the title catchier, integrating it with social media platforms etc, which ultimately helps your website to gain good search rankings.
Thus, the basic concept of SEO is to improve your search rankings. One important aspect of Search Engine Optimization is Explainer videos. An explainer video is the one which is used to introduce your product or service in the market. Now you don’t need to visit places in order to promote or advertise your product. Just Launch an explainer video and spam it through various social media platforms and you are done.
It is well known to everyone that videos are catchier than the text; this is the reason why the websites stuffed with explainer videos are visited more. This leads to the improvement of the website ranking. Another factor by which videos help to improve the website ranking is that the videos make the user stay on that website for a longer time. This also improves its ranking in the search results.
How video marketing improve your website SEO ranking
This is the reason why companies are embedding websites with explainer videos. In order to make these videos more impressive, they use special animation effects and sometimes high quality graphics to make these videos eye-catching and engaging to its viewers. Video Production Houses use various methods or techniques to make these videos more entertaining and user-friendly. Some of these techniques are:
- WHITEBOARD
- TYPOGRAPHY
- SCREENCAST
- STOP MOTION
- INFO GRAPHIC
- TESTIMONIALS
- 2D ANIMATION
- 2.5D ANIMATION
- 3D ANIMATION
- LIVE ACTION
Now, companies or organizations are using explainer videos to promote their products or services and spread positive vibes in the market. This is seen as a favorable step towards marketing and advertisement as people don’t have enough time to read the long and boring documentations about the products or services. They will feel a burden if you will give them a long textual format to know about anything. This practice was uprooted with the introduction of explainer videos. How video marketing improve your website SEO ranking.
