How to use the explainer video in the investors’ meeting

Let me start from the scratch. The explainer videos are those introductory videos which tell about your products or services to the viewers in the most satisfactory way. They are becoming one of the finest methods to deliver your ideas or business plans to the audience. This is the reason why explainer videos are becoming so popular these days. Many companies or organizations launch an explainer video before launching their product or service, in order to spread a positive vibe in the market.

Now, coming to the point of using explainer videos in the investors meeting, there are a several points which need to be discussed in detail, so that the investor could be impressed in the best possible way.


The meetings with the investors are few of the most important meetings for a company. If they get a favorable partner for their company, the company could be taken to heights. They want to impress them so that it should result into a long and mutually beneficial business relationship. This is the reason why people do not want to let this opportunity go.

How to use the explainer video in the investors’ meeting
How to use the explainer video in the investors’ meeting

Before going into the meeting, we need to do some homework. Beginning from the most important point, one should know about the investor. The background of the investor should be known and the points that should be favorable to him should be presented at the beginning, this will result into a healthy start. Many people start from their profit perspective and fail to impress the investors. This should not be done at any cost. One should have a good knowledge of the field from which the investor belongs, this is necessary because if the investor tries to grab him in some argument, one should be able to come out of it by giving a polite and satisfactory reply.

How to use the explainer video in the investors’ meeting

One small point, which people ignore, is that we should always choose the person sitting nearest to us as the main person, whom we want to convince. This is good because we can easily communicate with that person as compared to other sitting on the meeting table. And if we are able to communicate comfortably with him, we can pay more attention towards gathering the points to convince him rather them worrying about whether he is being addressed clearly or not.


Before coming to the meeting, we should do a proper research about the company with whom we are looking to be a partner with. Get a knowledge about their past so that we will come to know about the companies for which they had invested earlier. This will be fruitful in the sense that we will be able to put good points about the company in a more confident manner. This will generate trust among the investors.


Also, keep this in mind that you should be honest to your investor. If a person is investing somewhere, definitely, he is not a fool and he would have gathered enough details about you and your company before attending the meeting. So, save yourself from presenting any fake achievement about the company. Be honest to them.


Always be confident. Whatever you are saying, howsoever strong or weak your point may be, always present it with confidence. If you are not confident enough in representing about your business plan, the investors will surely reject you.


One last thing which should be kept in mind is that the presentation should not be ordinary presentation. In fact, it should be customized perfectly and the use of awesome explainer video will put a star to your presentation. Use various techniques to enhance your explainer video and present in front of them in the best possible way you can!

9 thoughts on “How to use the explainer video in the investors’ meeting”

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