How to make perfect graphics for an explainer video
“First impression is the last impression”-We all have heard this phrase many times. Although this should not happen, but owing to human mentality, this is as true as the sun rising in the east. Explainer Videos can be called as one of the first few things that a viewer looks at when he searches details about a company. Every company wants to frame a noble image of itself in the eyes of its clients. So, no company will ever try to fade its first impression. This is the reason why explainer videos are given high attention. The video should be perfect enough that the viewer should be attracted towards it in the first instance. It should give a feeling of affection for the viewers that will help in making a bond between the company and the viewer. This also leads to permanent customer-company relations. How to make perfect graphics for an explainer video.
We can adopt many techniques like 2 dimensional, 2.5 dimensional, 3 dimensional, stop motion technique, live motion videos, whiteboard technique, kinetic typography etc. All these techniques can be employed depending on the type of video the company demands. A perfect combination of graphics and animation effects will give life to your video. So they are an important aspect of Explainer Video Production.
The graphics to be added in an explainer video should be such that they find a match with other images and text present within the explainer video. It should look natural and continuous while watching a video. The graphics added to the video should not look irrelevant with respect to the video. Means that everything should be inter-related. Then only the person watching the video will get personal affection.
How to make perfect graphics for an explainer video
Picking an example from our daily life experiences, many times we might have encountered with some technical problems and felt helpless at that time. That is the time when we search about our problems on Google or Youtube. There we can see several videos which are sufficient to solve our problem. Many times we could not understand some part of the lecture and then we search on youtube about it, and finally we get many interesting videos which could clear our doubts in seconds. These are few of the examples where a graphics enhancement technique called whiteboard technique is used. This technique is used to make the video simple and user friendly, user friendly in the sense that the user can clearly understand the video. All such kind of tutorial videos or the videos which tells about how to implement some software or use applications, such video generally want simplicity in their appearance, hence whiteboard technique is used.
In other examples, where we want the user to get the live experience about the product or service or for him to feel more trustworthy, we use live action technique, where the video is shoot using a video camera and an actor or actress (preferably actress, because they are more convincing) are explaining you about the service. This technique is called as Live action technique of graphics implementation. These kinds of videos build trust among the target audience.
Another technique, called kinetic typography, where we use just text or characters, to give a message to our audience or to make the video simple for some reasons. You can use 2 Dimensional, 2.5 dimensional or 3 dimensional techniques in order to enhance the graphics, stop motion technique etc. can also be used to modify your video.
Many other examples of graphics implementation are available, which can be used according to the demand of the situation. We can develop several combinations in order to make our video look more interesting, understandable and trustworthy. How to make perfect graphics for an explainer video.
