Explainer video is an important part of video marketing
Video marketing is the technique using which videos are integrated into the marketing strategies to advertise the concept of a company among people to promote their products and services. In the changing marketing strategies, video marketing is one of the method which has been liked by people a lot and that is the reason that companies are using them at a broader level.
There are many techniques used in video marketing such as testimonial videos, how to videos, tutorials and many more. One of the special part of the video marketing is explainer videos.
Explainer videos are the special videos which are used for the purpose to ‘explain’ the concept of the company to people and promote their services and products. These are the short length videos which lasts for 90 to 150 seconds and explains the whole idea into a very simple way. The best attribute of these videos is that they serve the whole idea into an entertaining way.
The first professional work of explainer video was seen back in 2007 when a company known as Common Craft created a video for micro blogging giant Twitter. The video was highly liked by people pan world. The video got more than 10 million views and helped Twitter to become what it is at present.
Working behind explainer videos
The explainer video uses the concept of brain science. It integrates both visual and auditory senses in them which makes them interesting and attracts lots of people towards it. It also conveys that if the available resources and tools are used in an effective way, explainer videos are one of the best tool to deliver messages to masses.
In order to create a compelling explainer video, the whole process is divided into a number of stages to make things easy and better.
The stages of explainer videos are
- Research and Kick Off (1 Week)
- Script Writing (2 Weeks)
- Story board and style Frames (1-2 Weeks)
- Design and Animation (2-3 Weeks)
- Voice Over and Sound Design (2 Weeks)
- Finishing (1 Week)
The whole process takes 8-10 weeks for completion and requires a team of expert who are professional in their work and can provide out of the box and creative ideas for the problem statements they meet.
By using these explainer videos in an optimized way, they turns out to be very fruitful for the companies and gives a major boost in their sales.
Factors how explainer videos are helpful for companies using video marketing
- Conveys the concept in simple and sober way
The best part about the explainer videos is that they eliminates the complexity of the products and services which users find when they visit the website of the company. These videos are short in length, hence gives the correct insight of the idea to the point. They focuses on the basic and important functioning of the concept. This feature allows the people to connect with the company in a better way and builds a strong bond between the organization and the customer.
- Explainer videos boosts sales
As the explainer videos builds a strong relation between the company and the user, they provides them strong reasons as well that why they should choose the products of the company. They find the need of these products in their life hence go ahead with them. It has been shown in the study that by using explainer videos to the optimum level, they brings a boost of 10% to 50% in the sales of company which is astonishing.
When it comes to video marketing, explainer videos are one of the best part of the technique which is used to show the concept in an entertaining and informative way and helps people to connect to it. Expaliner video company.
